Wat houdt Growth-Hacking precies in?

Wat houdt Growth-Hacking precies in?

Zoveel mensen die mij vragen wat ik precies doe en dan bij het woord ‘Growth-Hacking’ enkel aan iets illegaals kunnen denken. Een term die veel mensen in verwarring brengt maar in de marketingindustrie niet meer te negeren valt. De term is verzonnen door Sean Ellis in...
To whom growth hacking may concern

To whom growth hacking may concern

During the last few months loved ones around me have been asking me what this new ‘growth hacking’ adventure is I’ve embarked on. So here it is: “It’s a process of rapid experimentation across marketing channels and product development to...
My adventure of becoming a Growth Hacker

My adventure of becoming a Growth Hacker

Growth Hacking: groei generen met weinig resources, maar met een bak vol creativiteit! De afgelopen drie weken ben ik ondergedompeld in de wereld van Growth Hacking tijdens mijn cursus bij The Talent Institute. Mindset is key! De juiste mindset is key voor een Growth...
The One Thing called ‘Productivity’

The One Thing called ‘Productivity’

The original purpose of this blog was to write something about our newly required growth hacking skills. Instead, I choose to write about a problem that everyone can relate to: productivity. Or should I say, lack of. I’m steadily acquiring more growth hacking skills,...
Facebook: The Nicotine of Technology?

Facebook: The Nicotine of Technology?

Ethical design questions in Digital Tech Since getting trained in growth hacking and digital marketing, I have been bombarded with tips and tricks on how to make customers return to a product or service. Establishing stickiness is an effective way to achieve growth....
Why you should A/B test everything you do!

Why you should A/B test everything you do!

What is an A/B test, how does it work and why you should do it.  The concept of A/B testing is nothing new. It’s been around for ages, albeit under different names. Many scientists (such as in social sciences) have applied this testing method in their empirical...