Ready to Take Off in 10, 9, 8, 7…


These past 3 weeks have been a real rollercoaster ride, or should I say a real rocket launch? Going into the last week of training at our mothership, The Talent Institute, everybody is excited, a little nervous, but mostly eager to learn more stuff. The last week is all about fine-tuning our own Growth Plan for our traineeship companies and getting our creative and analytical juices flowing.


In the last blog, we told you all about the two days we spend at our traineeship company to write our growth plan and to get to know our new colleagues. A growth plan is a document that will be the launch pad of our ‘growth hacking rocket’. In this document, we write down information about the company, insights we can use for our experiments, what kind of tools we need for experimentation and what we want to accomplish with our experiments. This plan is our own self-made guide in case we get a little bit lost on our journey.
The whole weekend we worked on our growth plan, and finally, we could exchange all of our experiences with our fellow trainees and coaches about the companies.

AND WOW. With all those big dreams, high hopes and creative & analytical plans, you would almost forget that we are trainees. Everybody is just eager to start the engines and take off…



One of the most important tools to master as a Growth Hacker is Google Analytics. Google Analytics is a free web analytics service that tracks and reports website traffic.


  • Do you want to know how many people are visiting/leaving your website?
    Google Analytics will tell you.
  • Do you want to know where your most profitable customers come from?
    Google Analytics will tell you.
  • Google Analytics can even tell you what web browser your website visitor uses.

This is highly valuable information for Growth Hackers because the data can tell you what your customers might need from you? It could be that 80% of visits on your website come from mobile devices, so a priority for the website might be that it works smoothly on a mobile device.

I wish I was able to tell you all about the benefits of Google Analytics just as good as Mike van Hoenselaar can. He is a Google Analytics rockstar and showed us some really cool tips and tricks!




The next Growth Hacking wizard is Ewoud Uphof, he taught us all about Growth Hacking goals, conditions needed to reach our goals, and how to visualize these steps in a so-called Goal Tree. He helped us creating our own visual template to write down the perfect conditions needed to make our goal a reality. This might sound simple but my first draft of a goal tree looked like a Mindmap, and let me tell you. That is the sort of thing you DON’T want your goal tree to look like ;). Ewoud helps a lot of company’s with Growth. He just started his new company Polaris Growth. Not only does he offer several solutions to your growth problems, he also has a really enjoyable blog with a lot of great content.

Check him out by clicking on this link!


The end is in sight….

We are only halfway through our last week at The Talent Institute and we already learned so many new cool things! With these new insights, we had to make our Growth Plans even better. In next weeks blog, we will be dotting I’s and crossing T’s when we round up our last week of training at The Talent Institute.

You can read the next blog here

Ready to Take Off in 6,5,4…

Find out how you can participate in the Growth Hacking Traineeship

Written by Justin Post, Frankie van Dooren, and Reinder Yntema