Everybody is looking for something.
What would the world be without Google? Imagine going back to the library every time you need to find something! After the session on Facebook it was time to dive into the world of Search Engine Advertising led by another TTI-alumni; Freek van Wichen! He told us:”While you target people’s demographic and behavior patterns on Facebook, with search engines it’s totally different! You “bid” on so-called keywords, words people use to look for something.” You can look at search engines like some sort of bidding houses in the advertisement spectrum. But… you can bid all you want, your customers have to look for them and there’s where keyword research comes into play! Find out how people are searching, and more importantly; what are they looking for?
Just like with User Experience the trick is to get into people’s mind; know their needs, how they want the solutions and act on it accordingly.
Don’t try this at home!
Wednesday afternoon, just after lunch, getting ready to get to our trainee companies to get started on our Growth Plan and time for the one and only Mr. Martin van Kranenburg. Martin has the energy to “persuade” a whole classroom to pay attention, doesn’t matter how overloaded they were with information. With his expertise it would be odd if he couldn’t keep our attention, he is the expert of persuasion marketing after all!
Did you know 95% of your actions are triggered by your subconsciousness?
With this in mind, we started our workshop about impacting the (buyer’s) behavior through simple tricks. This really is one of my most favorite subjects since psychology always interested and inspired me!
Just like with UX and the overall general mindset of Growth Hacking, the motto of Martin was; Customers first! Place yourself in their mind, help them solve their pain points and add gains. After an extensive intro
Time to meet the companies – Part II
The moment was finally there, we were sent on our way to meet the company and start on our Growth Plan. The Growth Plan is a guideline on how to tackle the coming months at your traineeship company. Since I was placed at my #1 pick I was just super excited.
My main focus will be on a new product what will be launched somewhere in the upcoming weeks. Being there from the start really helps me understand the whole ‘
These two days were interesting, and that is
On to the next, and final week of training. See you then!
Written by Justin Post, Frankie van Dooren, and Reinder Yntema